To provide an effective design brief, it’s important to understand the role of graphic designers and the steps involved in design. The following information will provide you with a good general knowledge of the process.
What is graphic design?
Graphic design is a problem solving process, requiring substantial creativity, innovation and technical expertise. An understanding of the client’s product or service and goals, their competitors and the target audience is translated into a visual solution. This visual solution is created by manipulating and combining shape, colour, imagery, typography and space.
The graphic design process
A good graphic design process is structured around ensuring that the client gets the highest quality solution and service appropriate to their business, marketing or communication problem. There are four major steps involved in design:
While the detail below explains the general steps involved in the graphic design process, Wire will always tailor its processes to suit individual requirements - we will always discuss the process that best meets your needs.
The briefing stage may consist of either or both of the following:
• Initial informal discussions between you, the client, and Wire – covering project objectives, timing and budget.
• Formal meetings to discuss your project in detail and clarify any technical issues including budget, timetable and corporate identity guidelines.
2. Design Development
The designer reviews the brief, background material and identity standards to ensure he/she understands the project context and your corporate requirements. The designer then presents one or more design solutions which are evaluated by the client. Following the clients review and feedback, the designer amends the material as required and, if necessary, presents some new designs.
Final artwork files are prepared and a proof (email or hardcopy) is supplied to the client, who either approves the artwork by signing the proof, or indicates clearly any changes that need to be made. A further proof is provided if required. Any “author’s corrections” (client requested changes to content already provided) may include additional charges, depending on the amount of work involved.
The designer forwards the artwork to the printer. The designer views a proof and passes the proof on to the client for approval. If required, the designer and/or client conducts a “press check” of the printed sample while the job is running on the printing press.